Capitalizing on the rise of the variety of cryptocurrencies that use the phrase coin, a snack meals firm is launching a limited-edition product that highlights this.
What Occurred: Hostess Manufacturers Inc TWNK launched special-edition round Twinkies referred to as “$TWINKcoin.”
As reported by Decrypt, the brand new meals concoction is limited-edition in nature and a brand new tackle the 92-year-old model.
The $TWINKcoin Twinkies are being offered on the Popwild website in packing containers of 10 individually wrapped Twinkies for $3.50. Decrypt reported rumors of the merchandise hitting Walmart WMT shops however was not capable of confirm or discover them in native shops. Popwild’s web site says the brand new merchandise is out there by way of Aug. 8 with a restrict of three per order on-line.
“Impressed by the current headlines and dialogue of cryptocurrency, we noticed a chance to launch a brand new tackle fan-favorite Hostess Twinkies, to create one of the best funding shoppers could make to fulfill their snacking wants,” a Hostess consultant informed Decrypt.
The consultant stated $TWINKcoin is a foreign money with secure worth as “it’s all the time scrumptious.”
Associated Hyperlink: How To Buy Cryptocurrencies
Why It’s Vital: The launch of the limited-edition merchandise might fare effectively for Hostess with the fitting substances current: restricted run, exhausting to search out and primarily based on a development folks outdoors the model may know.
One concern from Decrypt was utilizing the phrase “twink” with the time period having some completely different meanings outdoors of Twinkies.
No phrase on if we’ll get coin variations of different fashionable Hostess meals manufacturers like Ho Hos, Ding Dongs or Honey Buns, which might additionally make for some fascinating coin names.
“With greater than 12,000 cryptocurrencies from which to decide on, $TWINKcoin is one of the best funding to fulfill your snacking wants,” an outline of the meals merchandise reads.
“Our distinctive top-line and bottom-line development within the first quarter highlighted our entry to rising events, best-in-class enterprise mannequin, and accelerating innovation and advertising capabilities,” Hostess CEO Andy Callahan stated.
TWNK Worth Motion: Hostess shares have traded between $15.10 and $24.27 over the past 52 weeks. Shares closed at $21.03 on Wednesday.
Photograph: Hostess Manufacturers